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Watsonville Strawberry Festival & Strawberry Jam Run 2026

August 2 @ 10:00 am - 7:00 pm

Event Series Event Series (See All)
Free
watsonville-strawberry-festival.

Watsonville Strawberry Festival & Strawberry Jam Run 2026

Friday, July 31 from 5–9pm, Kick-off: Live Music & Carnival Rides only
Saturday, August 1 from 11am – 8pm, Strawberry Jam Fun Run/Walk, Carnival, Entertainment, Food, Arts & Crafts, Strawberries & More
Sunday, August 2 from 11am – 7pm, Carnival, Entertainment, Food, Arts & Crafts, Strawberries & More

Join us for the Watsonville Strawberry Festival.

The Watsonville Strawberry Festival provides a safe, family-friendly experience in historic downtown Watsonville. Join us for a full weekend of carnival attractions, live entertainment and delicious strawberry treats! Shop a variety of local artisans, businesses and specialty vendors for a unique shopping experience. Delicious foods, family activities, vendors, and live entertainment!

The Watsonville Strawberry Festival traces its roots to the Watsonville Strawberry Dessert Festival that was founded in 1994 to help downtown Watsonville recover from the Loma Prieta earthquake. The festival now exists to provide a safe, family-friendly experience in downtown Watsonville; recognize the largest and most valuable crop in the Pajaro Valley; and provide non-profit organizations the opportunity to raise funds and public awareness of their work and how their work makes Watsonville a better place for everyone.

Get ready to run for the berries!
Join us for the annual Strawberry Jam 1K/5K Fun Run/Walk coordinated by the Friends of Watsonville Parks and Community Services. Lace up your shoes, bring your friends, and let’s make it a berry fun day!
Saturday, August 1
Landmark Elementary School, Watsonville
Time: Kids – 7:45am; 5K – 8 AM
Registration Fees: Kids 1K (Ages 12 and under): $10; 5K (Ages 12+): $45
You can register at watsonvillerec.com or tap the link in our bio.

Details

Date:
August 2
Time:
10:00 am - 7:00 pm
Series:
Watsonville Strawberry Festival 2026
Cost:
Free
Event Categories:
, ,
Website:
https://www.watsonville.gov/1117/Watsonville-Strawberry-Festival

Organizer

Watsonville Parks and Community Services
Phone
8317683240
Email
elizabeth.shea@cityofwatsonville.org
View Organizer Website

Other

Event Contact Email
jessica.beebe@watsonville.gov

Venue

Historic Downtown Watsonville
Watsonville, 95076 United States + Google Map
Phone
831-768-3240
View Venue Website

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